5 Epic Formulas to Social Login for Magento

It would be a big minus for your Magento site if you ignore Social Login. The trend of using social media has swept through almost all online businesses and the era of traditional registration form should be over now. Don’t step behind this trend. Let’s check these 5 epic formulas to take advantage of Social Login extension for your Magento site.

TIP 1. TAKE ADVANTAGE OF ALL INFO YOU GET

Social login brings you a lot. Don’t miss them. This login method not only gives you a chance to fill in the name or city in the profile of your customer but also to personalize the account with the photo or to auto-fill the e-mail provided. Believe us the customers will love your store even more for saving them from filling in tons of various forms.

TIP 2. PROVIDE A WIDE CHOICE OF SOCIAL MEDIA

Don’t limit the choice to only 1 or 2 popular social networks, adjust your Magento social login extension to provide at least 4 social networks for login. Diversity drives more trust and, according to the Facebook report, increases registration at least by 15%. Since social networks are constantly playing leapfrog in the popularity lists, a wider variety of options lets you be ready for any affection choice made by customers.

TIP 3. EXPLOIT DATA MINING

With the personalized experience being a huge trend of the upcoming years, data mining of the information received through the social login is a must for those who want to occupy the top of the eCommerce Olympus. The more you know about your customer the better you can merge his online and offline experience by offering the very things he needs. Take into account gender, age, location and plenty of other important profile information to adjust your Magento store suggestions to your customer’s needs and hopes.

TIP 4. REMOVE REGISTRATION BARRIER

Switching from traditional registration to Social Login makes the registration process transparent. The statistics by Blue Research shows that more than half (54%) of users might leave your Magento store and never come back if asked to provide too much data. Comfort those who hate filling in the forms and they will definitely pay you back for saving their time by buying more from your store.

TIP 5. ENCOURAGE SOCIAL SHARING

The report by Blue Research also highlights that the websites with social login installed tend to have 78% of users share the information about the products or service in their social networks. Besides, users who have logged in through social networks tend to leave more reviews, so don’t forget to provide the customers of your Magento store with an option of social comments.

If you still wonder how to optimize this extension for your Magento site, check free ebook for Social Login from Mageplaza!