Magento Google Tag Manager Extension

Magento 2 Google Tag Manager Extension

Why you need google tag manager extension for Magento store?

Benefits of using Google Tag Manager for Magento

Google Tag Manager extension for Magento 2 will integrate Google Analytics. Through it, you manage product impressions and either add or take away looking carts simply in several processes in transactions. Moreover, it's ready to add, edit or take away tags while not ever-changing codes.
Google Tag Manager may be a sensible extension of Magento 2, which might facilitate your store management all tags on Google simply by one website.

Features of Magento 2 Google Tag Managers Extension

1. Improve your Magento website performance

As usual, for Google Analytics or Adword, you want to place several codes on the supply of Magento website and therefore the speed of your site is not up to traditional as a result of it's laborious to load. However, with Google Tag Manager extension, it's referred to as because the third-party to handle all of your script-tags and you merely got to add its code to your website.

If we test with Magento google tag manager, extension make the DOMContentLoaded: 448ms, the page loaded in two 1.58s

Google tag manager Improve Magento website performance

Improve your Magento website performance

Recommend: Reviews Magento 2 google tag manager extension in 2018

2. GTM help Magento store remarketing effective

With Remarketing from Google Tag Manager permits showing your ads once more and once more to folks that visited your website and click on them. With the remarketing program, it's fantastic to require guests return and find your offers they need incomprehensible.

GTM help Magento store remarketing effective

Read more: Magento 2 affiliate extension

3. Magento eCommerce Data layer tracking

All eCommerce knowledge sent to google tag manager dataLayer, therefore any 3nd-party services will integrate like Google Analytics.

Magento 2 Google tag manager Data layer tracking

3 steps to Setup Google Tag Manager extension for Magento store

1. Setup Magento GTM in google

Access to https://www.google.com/analytics/tag-manager/

Set up Google Tag Manager extension for Magento step 1

Copy & paste Google Tag Manager code into <head> of the page in your site.

Get Container ID for setting Magento

2. Setup Magento GTM in Magento store

Set up Google Tag Manager extension for Magento step 2

Choose Yes to enable the module.
Enter Container ID from Google into Google Tag ID field.

3. Create a tag to track page views in Google Analytics

In your Google Tag Manager account, you will create new tags with more 20 tag types.
Set up Google Tag Manager extension for Magento step 3

Follow 3 steps including Choose Product, Configure Tag and Fire On for successful Google tags
Set up Google Tag Manager extension for Magento step 3

Your google tag manager tracking is live. You’ll shortly have far more valuable insight into however your customers square measure victimization your website. Use this data to drive your improvement campaigns.

As always, i like to recommend fixing a modification to your analytics on a staging website 1st, with its own analytics account. Use that website to verify the accuracy of your trailing codes before you're taking it live. Please don’t hesitate to contact North American country if you have got any questions on implementation or investigation the results of your improved analytics trailing. Happy selling!

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Magento Google Tag Manager Extension - Enhanced Ecommerce (UA) Tracking 2.0