The importance of social media

Nowadays, social media is more and more popular to everyone. Such this boom that almost e-commerce website have the social media buttons on its page. Social media such as Facebook, Twitter, Linked… are very common that allow your visitors to become a fan of your brand or business. Business, therefore, always seek various methods to take advantage of the power of social media. So let’s examine why social media is so important?

Why is social media important?

Facebook now is the most widely-used social media channels with nearly 400 Million active users, equivalent to the size of the country of Germany, and adding over 1/2 Million new users per day! Despite not being as big as Facebook, Twitter is also increasing with unimaginary speed.  The phenomenal growth of these online giants consequently reflects our compelling desire to connect with each other around common interests. AND it also a predict of a new era of communicating and selling online.

The old distinctions of B to B and B to Consumers are not as meaningful anymore as everyone from the janitor on up to the CEO is on Facebook, swapping news and stories with friends. Ultimately, people do not buy from companies, they buy from people and social media can put a more informal, hip and personal face on an otherwise impersonal company.

As successful online marketers such as Frank Kern and Jeff Walker have discovered and proven with testing, folks hate to be sold to, but they love to buy from a trusted friend or advisor. I would add that they especially hate to be sold to by a huge, faceless, impersonal corporation, who don’t understand them or give a hoot about them. But give them true value for free via social media and other forms of direct communication, building both trust AND desire, and they will LOVE to buy from you.

The True Value of Social Media

In an era of greater transparency and authenticity, social media is rapidly delivering a new standard of interacting more person to person. If you update a blog regularly, you can auto update both your Facebook and Twitter from your blog posts, so it doesn't have to take a great of a time. Don Crowther, social media guru, says that it only takes just 20 minutes per day with highly efficient social media. NOTE: And you cannot, must not sell directly or blatantly spam your follows, or they will unfollow you quickly.

Getting started and doing it right does take some work, especially to standardize your brand across the big 3 social media sites – your face or brand needs to be consistent on Twitter, Facebook and Youtube and each site require a bit of customization to achieve this.

Also, Facebook especially can do all sorts of cool tricks with a custom landing page for non-fans with your email opt-in form embedded.

In conclusion, Social media is important partly because it can support you present a human face to human buyers of your product or service to help you boost your product or service sales.