Increase traffic by taking advantage of social media

All e-commerce website are seeking optimal methods to integrate social media into their website. Social media channels are more and more booming during this century and the importance of this phenomenon to the ecommerce website is significant.

Below let’s have a look at some easy tools and tips that make the integration more effective. Make sure that your business website and social media channels should work closely together. Your visitors should hold trust that your business will frequently provide fresh content, consistent updates, and relevance to their search.

Take advantage of social share buttons

Make sure that your social share buttons are easily visible and available for your visitors to connect from your website to social media channels and vice versa. Place social share buttons clearly, easily be navigated on landing pages or home page, product pages, email newsletters, and blog posts to maximize online exposure and boost website traffic. Customers will have no time to hover around your website to find what they are looking for so design your website consistent and logic which will encourage your users to share liked links/articles/posts amongst friends.

The power of word of mouth sharing method cannot be disregarded. Joining the dots for your visitors will raise your website traffic and will dramatically increase search index quality, especially when there is something interesting or exciting to share!

Social Media Buttons

Do not be greedy! Sometimes too much is counterproductive. The advice here you only should utilize social media platforms that are popular and relevant to your business and online presence.

Create opportunities for your users to share their stories

One of the fastest and most efficient ways to increase traffic is to share your user’s stories and photos. It is one of the words of mouth sharing method that will maintain an online presence, grow trust and provide a platform that engages your users.

Provide your customer's Services such as pixels and curate to encourage them to upload photos to websites. These services join the consumer to the brand via uploading consumer photos to product pages/social pages. It is important to build trust and create chances for your loyal customer to share good stories about your products and services – that’s called user-generated content . The uploaded consumer photo personalizes the buying experience for the consumer, allowing the user to feel connected to the brand/business. Including user photos in your marketing strategy will attract a wider reach and drive existing and new audiences back to your website.

It is highly impactful to build trust amongst consumers, they do not always want the hard sell, some do like the hunting game. It can turn an easily accessible product into a desirable one with a 100-day waitlist.

TIP: Do not always post links to Instagram on where to purchase products. Allow for a small lead way of ‘nonselling’ technique to appear.

A picture is descriptive – equivalent to 1,000 words. Photos are conversations; Instagram and Pinterest are impacting for this exact reason. Social interaction through photos and stories which play the role as brand ambassadors that open opportunities for your business to engage with influencers. Many bloggers use Instagram on a daily basis posting more there than on their main website, citing its ease to frequently update and maintain consistent updates. This increases their online presence to both users and Google index.

TIP: Include links on social media platforms that are easily accessible to convert traffic to your website to promote and encourage customer discussion. Use tools like forums and re-blogging. Make sure to include links on platforms such as Instagram.

Brand Your Updates

Own everything you do. Build consistency and Authenticity to organically drive traffic back to your website and social media platforms. One thing should be reminded that ensure your users could easily make the connection between your social media platforms and your website. Include branded hashtags, website links/blog articles in your social media posts & status updates. Provide update biosocial media “about” section frequently is necessary but avoid over flooding, aim to ‘brand’ wisely.

Keywords

To organically drive traffic from your social media platforms build a familiar understanding for your users. Include the same keywords in your website as well as all your social media platforms.  Keep the tone and content consistent, authentic, yet always fresh. This will authentically join your website and social media platforms together.

Use relevant keywords to your business and blog topics. Research and learn the language of your customers/visitors use. Include similar language synonym search in keywords aiming to attract your target market, existing users and a greater reach.

Keep track of Traffic

Track website traffic to understand, analyze, test and adapt to changes. Learn how to provide more of what your users are looking for and to be able to encourage their search. Use Google analytics to monitor segmented campaigns for social media platforms. You can analyse trends, traffic patterns, social sharing activity and track users. Use this information to encourage influencers and attract new and existing audience.